What is the most important thing to consider trying creating a brand for your business?

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They say that people should go beyond just creating businesses, to building brands. In as much as this is true, most people still grapple with the idea of creating a brand out of their businesses.

What is the most important thing that a person or business should consider when trying to create a brand out of his or her business?
 
Your target audience. When ever you are creating a business or a brand, the first people you should consider are your target audience. What they want and if it would please them.
 
Your target audience. When ever you are creating a business or a brand, the first people you should consider are your target audience. What they want and if it would please them.
Yeah right you need to have what your audience would stop to always look in to buy. You would create your brand faster.
 
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