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What is the Right Profit Margin for Your Online Business?

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As a businessman who runs an online business, it is very important to know the profit margin, the role of businessmen in setting selling prices is very vital for business development, a profit margin that is too small will result in the business running sluggishly but if the profit margin is too high then it will be defeated by competitors of the same type of business who offer lower prices for similar products. So in your opinion, what is the right/appropriate profit margin for an online business?
 
In my milk tea business, my profit margin fluctuates, especially when I have a rival. The previous competitor closed her milk tea business because of a low profit margin and I was thankful that I could maintain my profit. I am not so suing at this moment because this day, my rival started to open her business near mine. I told my staff to relax and do their job faithfully. I will know this evening the updates.
 
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