What possible harm can social media do to a business?

[Min George]

Social media has helped many businesses to have a online presence. However, social media can also be detrimental to a business if not deployed properly. What are the possible harm that social media can do to a business? Any business you know that social media has crumbled?

 

[eLdavis]

Unprofessional social media use by employees could lead to the damage of the business image in the long run.

 

[Fidelia]

Social media can be used to spread misinformation about a business or brand and it would spread so virally all over.

 

[Trush Jodie]

Some customers won't even know that they should private message you their negative reviews. They would just leave it in the public comment section and that alone can bring down a business.

 

[Augusta]

Social Media can bring negative reviews, cyberattacks, and inconsistent brand messaging which could reduce customer loyalty and business revenue.