What role does time that content is published to how it is received?

[Fidelia]

I have seen people craft a piece of content and wait till around 3AM before they publish that content.

When I probed, they told me that one doesn't just publish contents at random times? What role does time of publishing contents have on its reception?

 

[Kross]

When you understand the time that your audience are mostly online, you should publish contents around that time so they get to see it as it drops.

 

[Augusta]

Time of Publishing can have huge dividends in terms of traffic, while well-written regular blogs also offer a huge SEO boost.

 

[Nomad]

You need to publish at the time when most of your followers are active. By doing so your reach is wide and conversions are better