What signs do you use to rule out that your business has really failed?

When a business fails to make a profit after running it for up to 7 months consistently with best business practices. I conclude that it has failed at that point and think of counting my losses.
 
I think one of the major signs would be when you have probably done everything you believe needs to be done. The advertising and so on, and there is still no demand for your products.
 
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