Content marketing is creating content, be it images, video or audio, etc. with the intention of marketing a product or brand, so that the audience has an emotional closeness to the content they distribute. There are many forms of marketing content that you can find out there, such as websites/blogs, books, videos, podcasts, infographics, etc.
What ever you publish online, text (short or long), graphics, audio, video are referred to as content and using these content for marketing is content marketing.
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