When does it make sense to target a broad audience?

[King Belieal]

When it comes to online marketing, it is always advised nowadays to target a specific audience for better results and conversion.

I am certain though that it is not complete folly to target a broad audience.

When does it make sense for a online brand to target a broad audience over a specific small audience?

 

[Tobi]

Broad targeting can work brilliantly — if you’ve got great creative and enough budget to let the algorithm do its thing.

But if you’re in a niche, or don’t want to burn through your ad budget, interest targeting can give you more control. Although custom audiences tend to work a lot better if you have them.

 

[eLdavis]

It makes sense to target a broad audience when you have the resources to meet all their needs.

 

[Augusta]

A broad marketing strategy , pushed to a large audience via broad reach media will sell more products and net a higher return than a more targeted approach.

 

[kit_hung]

Broad targeting can work brilliantly — if you’ve got great creative and enough budget to let the algorithm do its thing.

But if you’re in a niche, or don’t want to burn through your ad budget, interest targeting can give you more control. Although custom audiences tend to work a lot better if you have them.

will use a specific targeting method so that I don't waste a lot of money on the wrong ads. If use custom audiences, I will get better results instead of throwing random ads without getting enough profit.

 

[Fidelia]

If you want traffic quickly to your contents, it would make more sense to target a broad audience. Targeted digital marketing don't bring quick traffic.

 

[Augusta]

A broad marketing strategy pushed to a large audience via broad reach media will sell more products and net a higher return

 

[kit_hung]

f you want traffic quickly to your contents, it would make more sense to target a broad audience. Targeted digital marketing don't bring quick traffic.

Reaching large audience quickly requires targeting wide audience, but remember that quality of audience better than quantity. This approach creates a quick reach.