Which factors determine the prices of Ad space on a site?

[King Belieal]

One of the ways to monetize a site is through sales of Ad Spaces. Most websites offer Ad spaces for brands to buy and have their services advertised.

In monetizing a site through Ad Space, what are the factors to be considered in determining the price of the Ad space?

 

[Nomad]

Traffic on your website determines the rate of ad space. If you have a website that receives 5k daily traffic, you can easily sell ad space for $50-$100

 

[Laurentta]

The prices of ad space on a website can be determined by the traffic volume and engagement, the ad format, the ad size and placement.

 

[Fidelia]

The primary determinant of the prices of ads on a site is the traffic the site commands. Advertisers would only pay based on that.

 

[magnus2022]

One of the ways to monetize a site is through sales of Ad Spaces. Most websites offer Ad spaces for brands to buy and have their services advertised.

In monetizing a site through Ad Space, what are the factors to be considered in determining the price of the Ad space?

I think the sole determinant is traffic but not all webmasters use it as parameter to determine the price. It solely depends on the webmaster to define factors he will use in determining the price of the Ad space.