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In the current context, where SEO evolves every month and visibility depends on real data and consistency, Favikon published its ranking of the 20 SEO experts to follow in 2025. Here are some personal observations on what this entails and what can be learned:
Favikon doesn't just consider followers; its "authority score" integrates social media visibility, frequency of results, engagement, and growth. This means that the winner isn't just the one with the most followers, but rather the one who maintains valuable, relevant, up-to-date, and well-shared content. Its list includes names like Romuald Fons, leading the way in Spain, as well as recognized global specialists.
An important lesson is that SEO is no longer limited to optimizing for traditional search engines. It also involves optimizing for social audiences, shareable content, and getting mentioned by other creators. Technical content, brand authority, and the ability to explain things well are just as important as pure SEO. Following leading experts allows you to stay abreast of emerging trends, tools, and strategies.
Ultimately, reviewing these rankings serves both as inspiration and as a way to gauge where you stand: Does your SEO respond better to algorithms or people? Because in the end, without a strong audience and real engagement, no ranking will hold up.
Favikon doesn't just consider followers; its "authority score" integrates social media visibility, frequency of results, engagement, and growth. This means that the winner isn't just the one with the most followers, but rather the one who maintains valuable, relevant, up-to-date, and well-shared content. Its list includes names like Romuald Fons, leading the way in Spain, as well as recognized global specialists.
An important lesson is that SEO is no longer limited to optimizing for traditional search engines. It also involves optimizing for social audiences, shareable content, and getting mentioned by other creators. Technical content, brand authority, and the ability to explain things well are just as important as pure SEO. Following leading experts allows you to stay abreast of emerging trends, tools, and strategies.
Ultimately, reviewing these rankings serves both as inspiration and as a way to gauge where you stand: Does your SEO respond better to algorithms or people? Because in the end, without a strong audience and real engagement, no ranking will hold up.