Who is responsible for crafting video adverts in a company?

[Min George]

Sometimes, you see the video adverts of some companies and it just blows your mind with the creativity. I want to know, in a structured company, which department is responsible for crafting video adverts? Is it outsourced?

 

[King Belieal]

I think it is the Branding Department that handles how those video adverts are made. It is always headed by Branding Manager.

 

[Augusta]

It is the marketing department that handle such in most companies. This is why such department needs to employ individuals that are creative and innovative

 

[eLdavis]

There is always a team for that, it could be the branding department, marketing department, or even a specific team for content creation, so it depends on the company.

 

[Kross]

In this digital world, businesses have dedicated video editors they engage on a part time or full time basis.