Why Building a Personal Brand as an Entrepreneur Matters

[Nomad]

You probably recognize Elon Musk or Jeff Bezos but can you name the third or fourth richest person in the world? Actually, most people can’t. Do you know why? Well, they don’t have a strong personal brand. While their companies generate billions, their personal identities remain unknown to common people. Just like businesses need branding to grow, entrepreneurs benefit from personal branding. If you want to stand out in your field, you need to start building your brand.

 

[eLdavis]

You are right, personal branding helps in attracting more potential customers and also creates consistency between the business and the owner and install trust in the people.

 

[Fidelia]

There are people that believe in the value of your personal brand and would rather buy from you because of that.

 

[Starmix]

We also need to be ourselves, and not use others' brand names. It is one way to get recognition fast and accurately.

 

[Min George]

Personal brands sometimes rub off on the business brand and make it more popular. Personal brand is important as a business owner.

 

[SilverLance]

Many of the world’s wealthiest individuals remain relatively unknown to the general public simply because they haven't invested in building a recognizable personal brand.