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The Lipstick Effect is a phenomenon where, even during economic crises or difficult financial times, consumers, especially women, tend to purchase small, relatively affordable items like lipstick and perfume, which can provide emotional satisfaction or simply comfort and comfort without having to spend a large amount of money.
Products like lipstick and perfume are often displayed near the cashier with discount offers, which often tempts us to make impulsive purchases. While this may seem trivial, if done too frequently, it can lead to consumer behavior. The average adult woman who is able to earn money owns at least 10 lipsticks, and some even own hundreds of them, consisting of various colors, textures, and brands.
If the cheapest Estée Lauder lipstick costs US$38, what if you have a collection of over 50 lipsticks?
Products like lipstick and perfume are often displayed near the cashier with discount offers, which often tempts us to make impulsive purchases. While this may seem trivial, if done too frequently, it can lead to consumer behavior. The average adult woman who is able to earn money owns at least 10 lipsticks, and some even own hundreds of them, consisting of various colors, textures, and brands.
If the cheapest Estée Lauder lipstick costs US$38, what if you have a collection of over 50 lipsticks?