Why do big companies have to employ a dedicated social media handler?

[King Belieal]

Most big companies have a position called social media handler. It is a dedicated staff position that is created and has someone with social media understanding occupy such positions.

Can't the business manager handle the social media handle of a company? Why do big companies need a social media handler as a staff position?

 

[magnus2022]

Now, social media is no more for idle talks and wasting of data. Social media is a great influencer and any business that want to remain relevant must not joke with their social media handlers. I think the reason most big companies use to hire social media handle is because social media is now great marketing strategy.

 

[Fidelia]

Managing social media is a special skill nowadays. And a business manager with no such skills can't manage the social media handle of e big company by himself.

 

[eLdavis]

Managing your social media is more of a work rather than for fun. You need to have someone who knows how to use SEO, and who can constantly post. I do not have a big business, but I find it hard to post constantly on my business account, and even finding the right hash tags is is a problem for me.

 

[King Belieal]

Managing your social media is more of a work rather than for fun. You need to have someone who knows how to use SEO, and who can constantly post. I do not have a big business, but I find it hard to post constantly on my business account, and even finding the right hash tags is is a problem for me.

Posting for your business to gain visibility requires SEO skills for every social media. And most managers don't have the luxury of having that knowledge.

 

[eLdavis]

Posting for your business to gain visibility requires SEO skills for every social media. And most managers don't have the luxury of having that knowledge.

Yes which is why most of them tend to hire someone who has this skills to help the run and manage their business accounts.

 

[Augusta]

social media is a good place to advertise your business and now great marketing strategy must be employed by the business

 

[Suba]

The activities of large companies are very complex, so it is not possible for an employee to handle two positions, such as a business manager handling social media, in large companies, the position of social media manager is also divided into manager, officer and specialist.