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Why do brands have a drop in quality after they have operated for a long time?

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There are brands that started out with very high quality products. And people always rush to buy them. And gradually, the quality starts dropping. What makes the quality of a brand to drop after it has gained popularity and trust?
 
Although it has been operating for a long time, a brand can drop in quality due to various factors, such as the number of competitors, it can occur due to internal factors, such as changes in the quality of raw materials, many entrepreneurs also want to make it bigger by lowering the quality and production costs.
 
For some brands, they just stop innovation and think they have arrived. And the quality just drops unconsciously.
 
There are different reasons for this, one common reason is usually due to change in hands or management. The new management might not be using the same materials as when it first started.
 
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