Why do they say that emotions and financial investments can't work together?

[Fidelia]

Everyone that wants to invest is always advised to keep emotions aside when making investment decisions.

Why are people always advised to keep aside their emotions when they want to make investment decisions?

 

[Augusta]

Emotions and biases might influence financial choices more often than most people realize. Behavioral patterns, such as loss aversion, familiarity bias, and herd mentality, can impact long-term results.

 

[Fidelia]

Financial investment doesn't need emotions because it is more about yield than needing to satisfy cravings.