Why is it important for people to know the real person behind the brand?

[Fidelia]

For some brands, the audience don't know the personality or personalities behind the brand. All they see is products, logos etc. They can't tell the persons behind the brand.

Why is it really crucial to create contents that makes the audience to meet the team behind the brand?

 

[Min George]

When the audience sees the team, they can easily build a connection and trust for the brand. It is a good defensive mechanism to show your team in your contents.

 

[kit_hung]

Seeing faces of people behind the brand gives me more confidence than just looking at store photos. It gives citizens chance to understand the concept and trust the creativity of the work team.

 

[Trush Jodie]

People can't ever trust a brand that doesn't have identifiable persons behind it. They feel such a brand would easily scam them.

 

[eLdavis]

Knowing the person behind the brand often helps to build trust in the mind of the customers, it also helps to create a sense of familiarity.

 

[Kross]

A brand that does not show the face of the person behind the brand can't have the audience create a bond with it. It is always seen as an invisible brand.