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Why is it important to be realistic with your business pursuits?

Kross

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People are always advised to be realistic with the pursuits they have in business. What is the essence of pursuing business at a level that is realistic? What happens to having your business patterned to how you had envisioned it rather than being realistic?
 
A realistic attitude is crucial in running a business, especially to avoid failure due to overly high expectations and to enable sound planning and decision-making. The essence of running a business realistically refers to your ability as a businessperson to utilize existing resources and set goals and expectations based on current conditions.
 
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