Why is it very important for contents to be natural rather than perfect?

[Fidelia]

Many content creators for brands always focus on filters and tools to create contents that are perfect. But emphasis has been on brands to create contents that are natural more than perfect.

What makes content being natural better than content being perfect?

 

[Kross]

When to polish your contents too much, it would seem fake to a lot of people. When contents are natural, they always portray authenticity.