Content creators should always consider content that is relevant to big days or certain moments where many people shop so that the content becomes relevant and sought after by people who are looking for information and the right and relevant content will always be able to meet the needs of visitors. First, the importance of content is not only quality but also must be relevant to certain moments so that it will increase organic traffic. Second, increase engagement, at certain moments or big days, the success of article and video content that suits the needs will make visitors interact. the longer visitors interact on the website, the better the SEO performance will be.