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Why Should a Business Website Have a Call to Action?

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Without a Call to Action (CTA), a business website is just a collection of static text stored on the internet. CTA will help the audience interact actively so that the promotional function will be optimal. Some reasons why business websites need CTAs are as follows:
1. Building trust and business branding
2. Helping the audience reach the point of conversion/purchase
3. Helping the audience determine actions and interact with the business brand.
 
A Call to Action on a site can help users to find their way around the site. And makes it easy for them to use the site.
 
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