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Does repetition of adverts over and over for a long period of time work to generate sales?

In most cases it does not generate sales, especially in a situation where you are advertising to the wrong audience. Ensure to know your target audience and how to reach them before advertising.
 
Do you know those brands that keep advertising without end. They would push through with adverts for years. Does it help to generate increased sales the longer the adverts is being ran? Or it is waste of time?
There are brands that advertise every day without stopping. Some wonder if that is a real strategy or just a waste of money. The truth is that frequent advertising builds memories for people even if they don't know they are remembering.

The longer an ad runs, the more people get used to the brand name. This increases the chance that someone will buy the product one day. But if the ad is static or uninteresting, it can become boring and lose its meaning.

Not every ad should be run for years. A brand must know when to change its strategy or message. Long-term advertising helps but it must be creative and the message changes according to the market.
 
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