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How long should you follow up a potential customer before giving up?

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One of the dilemmas of business owners and sales persons persons is how long to follow up a lead before they give up. How long should one keep up with following a potential customer before they can finally decide to give up?
 
One of the dilemmas of business owners and sales persons persons is how long to follow up a lead before they give up. How long should one keep up with following a potential customer before they can finally decide to give up?
Following up with a prospect is an important part of sales, but it also requires discretion and boundaries. Typically, it is recommended to make six to ten contacts before deciding to give up. However, the length of follow-up depends on the type of prospect and the level of interest they have shown. If the prospect has shown signs of interest, you can follow up for a longer period of time using different methods such as email, phone or direct message. It is important to make sure each contact is valuable and not just a repeat of the same message. Sometimes, a prospect’s silence is not a rejection but simply a delay in response.
 
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