As business people, we can apply various strategies, especially to increase traffic and engagement in content marketing.
There are business people who prefer to implement SEO (search engine optimization) strategies and there are also business people who prefer to use SMO (social media optimization).
SEO places greater emphasis on increasing traffic and Google ranking as a result of organic content searches. But if you only apply SEO then you need to build backlinks manually either through directories, guest posts, or other websites. SMO focuses more on engagement and brand exposure, can reach a wider audience on social media. According to the Google algorithm, content shared on social media does not directly contribute to Google ranking.
There are business people who prefer to implement SEO (search engine optimization) strategies and there are also business people who prefer to use SMO (social media optimization).
SEO places greater emphasis on increasing traffic and Google ranking as a result of organic content searches. But if you only apply SEO then you need to build backlinks manually either through directories, guest posts, or other websites. SMO focuses more on engagement and brand exposure, can reach a wider audience on social media. According to the Google algorithm, content shared on social media does not directly contribute to Google ranking.