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If you are a busiess owner, how do you build rapport with your employees and customers without manipulative actions? We are doing this rapport Because we tend to believe and follow people we like. People who know how to persuade without resorting to manipulative tactics know the power of connection. They know how connection opens up an avenue for communication. This builds trust and confidence in the people you are dealing with. It also means that you have to accept the ideas of the customers and employees and suggestions from others. Both of you will feel connected to or from each other. Try to understand and acknowledge the other person’s perspective and emotions. This way helps you get connected to the community and the people in the community will like you and give you their 100 % support.