10,000 followers on TikTok vs 100 authentic people on your email list?

[Trush Jodie]

Some people say that having 10,000 followers on TikTok that you can't get half of them to engage is useless. They say that it is better to have 100 authentic people on your email list than those humongous numbers of followers.

Which would you choose over the other?

 

[kit_hung]

Some people say that having 10,000 followers on TikTok that you can't get half of them to engage is useless. They say that it is better to have 100 authentic people on your email list than those humongous numbers of followers.

Which would you choose over the other?

I decided select a hundred people in the email because they bring me money since they are ready to buy. A large number followers who are not engaged with the content are just a burden and do not build my pockets any more than a few fans.

 

[Fidelia]

I decided select a hundred people in the email because they bring me money since they are ready to buy. A large number followers who are not engaged with the content are just a burden and do not build my pockets any more than a few fans.

That's true. Followers don't really have any particular value that they add to your course if you are selling products.