Amazon Takes on Shein, Tengu, and TikTok in the E-Commerce Competition

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E-commerce enterprises operate in a highly competitive market in the age of digital transformation, when superior goods and services might not be sufficient to beat out rival businesses. In these circumstances, even the smallest improvements can have a significant impact. Amazon is not exempted from this rivalry. According to recent reports, during the last quarter of 2023—particularly on Black Fridays—the popularity and traffic of Chinese online retailers such as Shein, Temu, and Tiktok surpassed that of Amazon. However, given the intense rivalry Temu, Shein, and TikTok Shop face, it seems likely that Amazon will still continue to rule the e-commerce space for a long time.

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