Amul is world's strongest food brand with $3.3 billion value in 2024

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According to the report, Amul is the world’s strongest food brand in Brand Finance’s Global Food & Drinks Report 2024 owing to the company's impressive Brand Strength Index (BSI) score of 91 out of 100 owing to which it got an AAA+ rating. The company's brand value saw an 11 percent increase from 2023, reaching $3.3 billion in the latest ranking attributed to higher scores in familiarity, consideration, and recommendation metrics.

The report added that Amul shares its AAA+ brand strength rating with Hershey’s which experienced a slight 0.5 per cent dip in brand value to $3.9 billion, placing it second after leading the list last year.

Amul is India's dairy market and it's been reported that at present, Amul dominates India’s dairy market with nearly 75 percent of the milk market, 85 percent of the butter market, and 66 percent of the cheese market.

In addition, this dairy marketing is popular in India apart from the contents which include butter, milk, and cheese.

Report Crédit to Hindustan Times
 
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