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Apart from pricing, which other aspects can a business use to compete against similar businesses?

Kross

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Most businesses always use pricing as their major point of competition. And it can be damaging to a small business to use pricing to compete against a bigger business.

What other aspects are available for a business to use and compete apart from pricing?
 
Bro price is not everything for a small business. If you enter into a price war with the big guys you will get tired quickly. There are other ways to compete without reducing your profits to zero.

Clean customer service is a powerful weapon. You can also focus on the quality of your products or the speed of delivery. Branding and the story of your business create a connection with customers. People buy experiences not just price.
 
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