At which point does giving discount to customers devalue a business?

[Min George]

It is possible that customers rate your business less because you offer so many discounts. Buy discounts can also encourage customers to patronize.

How do you give discounts such that you don't devalue your business in the process?

 

[King Belieal]

When discounts are too frequent that the customers get used to buying at discounted prices, it totally devalues a business.

 

[Kera]

When your customers see your business primarily as a discount brand, it is dangerous for the value of your business.

 

[eLdavis]

I think in a situation where giving out discounts becomes a regular thing, it would hard for people to value the business.