Being close to your competitor helps you gain a better healthy competition in between.

[Tobi]

When you are selling the same products or services as your competitor, you would be able to market how your products are superior to theirs. For instance, if you provide better customer experience and good value for your services or goods, the customers would immediately see the difference between you and your competition.

When your competitor or you are doing a marketing campaign or there is a business season, you both would get your cut from the consumer. Without competition, you won’t be able to prove where do you stand in the market and people would simply avoid buying from you.

 

[Springtime]

Competition is good in a way that companies need to make improvements from time to time to beat the competitors. Competition is also good for consumers.

 

[kit_hung]

Competition is beneficial not only to a business owner, but to customers. The business owner gets challenged to keep improving. Customers receive ever better offerings.

 

[eLdavis]

Competition is beneficial not only to a business owner, but to customers. The business owner gets challenged to keep improving. Customers receive ever better offerings.

You are right, the customers are the ones who actually benefit more whe there is competition, cause they gain access to more options and opportunities.