Benefits of Guerilla Marketing

[Suba]

Guerilla marketing is an unconventional marketing technique/method that focuses on customer interaction by applying the element of surprise to promote their products or services. Currently, guerrilla marketing methods are widely used by business people, especially launching promotions via mobile, which aims to strengthen messages and focus on target consumer groups. Often businesspeople who implement guerilla marketing rely on marketing promotions through viral marketing or word of mouth so they can reach a wider target market for free. Guerrilla marketing also relies on consumer emotions. But the application of guerrilla marketing techniques/methods is not suitable for all products and services.

Example of Guerilla Marketing
The 3M Security Glass company is based in Canada, they have successfully promoted their glass by making a clear glass box containing USD 1 million in cash and placing it at a bus stop, on top of the glass box there is an announcement that anyone can try to break the glass box and take the money. During the campaign process, no one succeeded in breaking the glass city.

So in your opinion, what are the benefits of Guerilla Marketing?

 

[@astutimeliana723]

Guerilla marketing is an unconventional marketing technique/method that focuses on customer interaction by applying the element of surprise to promote their products or services. Currently, guerrilla marketing methods are widely used by business people, especially launching promotions via mobile, which aims to strengthen messages and focus on target consumer groups. Often businesspeople who implement guerilla marketing rely on marketing promotions through viral marketing or word of mouth so they can reach a wider target market for free. Guerrilla marketing also relies on consumer emotions. But the application of guerrilla marketing techniques/methods is not suitable for all products and services.

Example of Guerilla Marketing
The 3M Security Glass company is based in Canada, they have successfully promoted their glass by making a clear glass box containing USD 1 million in cash and placing it at a bus stop, on top of the glass box there is an announcement that anyone can try to break the glass box and take the money. During the campaign process, no one succeeded in breaking the glass city.

So in your opinion, what are the benefits of Guerilla Marketing?

It is a great marketing technique, especially word of mouth advertising is one of the very effective marketing methods. Because now people believe more in the words of friends/relatives than in the words of advertising stars who are usually too exaggerated.

 

[Suba]

It is a great marketing technique, especially word of mouth advertising is one of the very effective marketing methods. Because now people believe more in the words of friends/relatives than in the words of advertising stars who are usually too exaggerated.

Even though it is a great marketing technique, actually implementing Guerilla marketing techniques or methods is not easy, because it requires innovative and creative thinking and must be prepared to face failure.

 

[@astutimeliana723]

Even though it is a great marketing technique, actually implementing Guerilla marketing techniques or methods is not easy, because it requires innovative and creative thinking and must be prepared to face failure.

Yes, you are right, it is not easy. And currently I can only rely on positive reviews and ratings from my customers, as one of the marketing methods in my online business.

 

[Nomad]

The major benefit is it is low cost marketing method. Even though it is a low cost marketing method, it is one of the most effective marketing methods