Big Audience or Small Niche— Which Is Better?

[SilverLance]

Is it better to create content for everyone, or focus on a small niche?

If you create general content like entertainment and lifestyle, you can reach many people. More views can mean more ad money and faster growth for you.

But if you focus on small niche, you may build more trust. Your audience may support you more, buy your products, or follow you for a long time.

 

[gwolf666]

If it's well monetized, it will clearly have a large audience.

 

[Nomad]

Big audience is better. Even when you have a small conversion, you will make it big. For instance, if you have 10k followers, and if you get just one percent conversion, you will have a lot of sales

 

[kit_hung]

That true. Hitting on every single thing brings in a lot of viewers. You'll get a lot of traffic for ads and site will grow quickly. But a small niche has your loyal viewers.