build momentum without investors

[Tobi]

This question suggests that you have the option to build momentum without investors. If that’s the case, do that. Building momentum validates your market, increases your funding options, and importantly will decrease the cost of investor capital by increasing your valuation if you choose to raise.

 

[Fire&Rain]

When you can grow without outside money, that is usually the best starting point. It proves your market cares about what you are offering. It also puts you in a stronger position if you choose to raise funds later. Investors are more flexible when they see proof. Your valuation rises, and you avoid giving away too much too early.