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Nomad
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These days people are no longer buying from businesses, they are buying from people they trust. Do you know why Tesla sales went down? Well, that is because people disliked Musk’s involved in the US government. The reason behind big companies using celebrity endorsements is also the same. Therefore, you need to build a personal brand for your business as well. Even if you can’t afford a celebrity, you can still build a strong brand identity through social media and SEO.