Business collecting customer feedback: Is it primarily to drive innovation or solve customer problems?

[Min George]

Businesses are always seeking feedback from their customers. What are the various reasons that businesses are constantly seeking feedback from their customers? Is it primarily to innovate and improve products? Or it is to solve customer complaints?

 

[magnus2022]

Both can be used to solve customer challenges and drive innovation! Moreover, you suppose to know that solve customers problems is equally innovative. Invariably, solving customers problem is a innovation that is more important than all innovations combined.

 

[Kera]

Customer feedbacks can be used for both innovations and solving customer problems for businesses that are smart.

 

[Augusta]

Business collecting customer feedback can be for both which is solving customer problems but primarily to drive innovation .​

 

[eLdavis]

I think it's a mixture of both, customer reviews can be use to build a better brand to create customer satisfaction.

 

[Trush Jodie]

When it comes to getting feedback, it is so as to improve in your products and services thereby solving customers complains.

 

[Augusta]

It can be for both ways in the long run. Because you need to solve customer's problems to help your business grow.