Cebu Pacific named 'strongest ASEAN airline' by Brand Finance

[Starmix]

According to the report, low-cost carrier Cebu Pacific has been named the strongest airline brand in the ASEAN (Association of Southeast Asian Nations) region by brand valuation consultancy Brand Finance, during a recent awarding ceremony in Singapore.

Cebu Pacific Chief Marketing and Customer Care Officer Candice Iyog said in a statement on Wednesday that they are honored by the trust given to them, and they remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region.

The report also stated that the recognition reflects the airline's consistent efforts to make air travel more accessible while strengthening customer trust and loyalty through service improvements, digital transformation, and community engagement.

The report added that being the strongest airline brand in ASEAN means Cebu Pacific leads the region in these critical drivers of brand equity, outperforming competitors in both customer perception and operational reputation. This strength translates into greater resilience and long-term growth potential.

In addition to the report, the recognition was based on Brand Finance’s latest valuation study, which drew insights from 175,000 respondents across 41 countries, including 25,000 from the Asia-Pacific region. Cebu Pacific achieved an AAA brand rating and a Brand Strength Index score of 86 and it has flown more than 250 million passengers since its inception in March 1996. It currently serves 37 domestic and 26 international destinations.

Source: PNA

 

[gwolf666]

What great news! I congratulate Cebu Pacific on this recognition as the strongest airline brand in ASEAN. It's impressive how they've managed to remain an accessible and reliable option for so many travelers in the region. Their strategy of focusing on improving the customer experience, expanding their digital presence, and strengthening their community has clearly paid off. Furthermore, their commitment to offering affordable fares and friendly service has been key to building that loyalty and trust. It's important for airlines to understand that, in such a competitive market, maintaining a strong reputation and constantly improving are fundamental to long-term growth. This distinction undoubtedly reflects their effort and leadership in the region, and I hope they continue to grow and improve to remain the preferred choice for many. Congratulations to Cebu Pacific!

 

[Starmix]

Cebu Pacific owns many planes, and some of their destinations are direct, like Philippines to Australia. Passengers are no longer worried about a transfer flight.