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Content Marketing is an art and a science

Tobi

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Content Marketing is an art and a science, and both aspects of the practice take time to perfect. Don’t give up if you don’t find success right away, this is a long game!

The easiest way to improve in my opinion is to take in as much content from others in your industry as you can.
 
Content marketing feels simple from outside, yet it needs patience and steady practice. I also learn a lot from seeing how people in my field communicate. Their tone, their timing, their ideas all give clues about what works. It is not copying, it is learning the rhythm of the space so your own work lands better.
 
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