CPC Advertising Can Be Cost-Effective If You Sell Something

[Nomad]

If you are selling something, the best ways to generate sales is through advertising. There are multiple ways to advertise but the best one is Cost Per Click or CPC. This advertising works well because you only pay when someone clicks on your ad. If your ad gets 10 clicks at 20 cents per click, you spend $2. If you have just one sale for the $10 product, and if you subtract your advertising cost. you make a $8 profit.

 

[Fire&Rain]

I like CPC because it gives small sellers a fair chance. You control the spending and can stop the moment the numbers look off. The example you gave shows how it can work when everything falls into place. Even one sale can make the campaign worthwhile. The real work is testing different audiences and headlines until the returns stay steady.