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Creativity in business means thinking outside the box and coming up with innovative ideas to attract and retain customers. It takes courage to try new marketing strategies, product designs, or sales approaches that haven’t been tested before. Being creative allows you to stand out from competitors and meet customer needs in unique ways. This boldness can lead to increased interest, customer loyalty, and ultimately higher sales. Embracing creativity as a form of courage empowers your business to grow and adapt in a competitive market.