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Customers are cool with waiting as far as they see that their order is in progress.

Trush Jodie

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Generally, customers don't like to wait. And that is why service businesses always take measures to make the waiting time worthwhile.

But I have seemed to notice that waiting doesn't matter much to customers as far as they can see that their order is being worked on.

Lesson: While a customer is waiting, let him or her see you actively working on their order.
 
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