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Do you set the selling prices streamlining to the competitors'?

The number one determinant factor of the price that you sell your products or services is the cost of production. When once that is fixed, you would now have to align it without the pricing by the competition and the general market price.
 
When it comes to setting my selling price I usually find out how much my competitors are selling and at the same time if it covers my production cost.
 
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