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Yep. Many customers have potential but don't know the quality of your products or services is very high. Discounts can be a powerful way to attract new people to come and see that quality and once they try it, they remain loyal. Often people come in because the price is reduced but they stick around because of the value they get. This strategy really helps build a business name and increase their customer base. It's a way to show quality without too much pressure and build trust. If you are consistent with this approach, your business will become steady and grow over time.
Offering discounts is an effective strategy to retain existing customers and attract new ones. Long-term customers feel valued and are more likely to return. On the other hand, new customers are more willing to try the product because it is affordable, giving them the opportunity to experience your brand without much risk. Discounts contribute to increasing customer traffic and achieving a wider reach, because people love discounts and savings. Ultimately, it is an easy way to increase sales and build trust with your customers without spending a lot of money on marketing.
It is true that constantly offering big discounts is not in the best interest of the business. As customers will get used to the lower price and when they see the original price, they will consider it excessive. This damages the brand and makes it look ineffective. Small discounts can sometimes help attract customers, but this is not a good way to build a solid foundation for the business. It is better to invest in quality products and excellent service, which ensures customer loyalty even without discounts. This will lead to a stable business and sustainable growth without the pressure of discounts.
