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Does a business really need to attract customers with discounts when it already has quality products/services?

King Belieal

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Businesses always give discounts to attract customers. But looking at it properly, is there any need for discounts to attract customers when a business has good quality products and services.

Is discounts really necessary for a business that has excellent excellence and quality?
 
There are some potential customers that might not even know that the quality of the products or services of the business are so great. The discount could be the attracting force for them to come discover the quality of the business.
 
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