Does a business stop advertising because it has a good market share?

[King Belieal]

Many businesses have a good customer base and have gained considerable share of their target market. Since advertisement is supposed to help boost the visibility of a business, should a business stop advertising after it has consolidated itself and has earned a strong share in the market?

 

[Augusta]

Given the existing competition in the space, the ads would get very expensive very quickly. but it still he continued to avoid lack of a recognizable of the business

 

[Kross]

A business that has become big still advertises to retain the customers that it has gotten else they might migrate.

 

[Augusta]

it's crucial to continue advertising to maintain and potentially increase that share, as well as to stay relevant in the market and build brand awareness.

 

[eLdavis]

I think this should be the major reason they have to keep advertising, this way they can continue to maintain the position they are in now.

 

[Min George]

Even the coca colas and the big telecommunications brands of this world are still advertising. As far as business exists, adverts never stops.

 

[Augusta]

it's important for a business with a good market share to respond with targeted advertising to maintain its position.

 

[Suba]

Even though your business already has a good market share, it does not have to or you have to keep advertising especially to maintain your customers, and to stay ahead of your competitors.

 

[Augusta]

Even with a good market share, competitors will continue to advertise to try and gain share. A business needs to maintain its own advertising efforts to stay competitive.