Does brand popularity always translate to sales?

[Min George]

I have seen so many brands that are popular but they still struggle to make sales. Is it really true that when a brand is popular, it would always translate to good sales? Why would a brand be popular and not get good sales?

 

[eLdavis]

A brand being popular does not always amount to sales from what i have seen. Brands must focus on problem solving.

 

[Augusta]

While awareness creates familiarity and a perceived reduction in purchase risk, the actual sale depends on the quality of the product or service,