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Does longevity determine the value of a customer to you?

Normally all customers are valuable to be, but that particular customer that has been faithful to me for years, definitely holds a special place in my business.
 
Absolutely. A long-term customer often delivers more than just repeat purchases—they bring referrals, insightful feedback, and brand advocacy. Their loyalty reduces acquisition costs and provides stable revenue streams. While first-time buyers are valuable, customers who stick around for years typically have a higher lifetime value. Investing in their satisfaction and loyalty programs can yield significant returns over time.
 
A customer that has been more longer with a business is more trusted with credit services. And given more consideration than new customers.
 
Long-term customers are more likely to become brand advocates, referring new customers and providing positive word-of-mouth marketing, which is highly valuable.
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Long-term customers are more likely to become brand advocates, referring new customers and providing positive word-of-mouth marketing, which is highly valuable.
 
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