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Does longevity determine the value of a customer to you?

Normally all customers are valuable to be, but that particular customer that has been faithful to me for years, definitely holds a special place in my business.
 
Absolutely. A long-term customer often delivers more than just repeat purchases—they bring referrals, insightful feedback, and brand advocacy. Their loyalty reduces acquisition costs and provides stable revenue streams. While first-time buyers are valuable, customers who stick around for years typically have a higher lifetime value. Investing in their satisfaction and loyalty programs can yield significant returns over time.
 
A customer that has been more longer with a business is more trusted with credit services. And given more consideration than new customers.
 
Long-term customers are more likely to become brand advocates, referring new customers and providing positive word-of-mouth marketing, which is highly valuable.
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Long-term customers are more likely to become brand advocates, referring new customers and providing positive word-of-mouth marketing, which is highly valuable.
 
I think longevity matters, but it’s not the only thing. A customer who comes often but spends very little might be less valuable than a new client who buys big. Loyalty counts, yes, but the overall contribution matters too. I try to see both frequency and the impact of what they bring when valuing a customer.
 
Long-term customers are more likely to become brand advocates, referring new customers and providing positive word-of-mouth marketing, which is highly valuable.
Long-term customers have a great chance of becoming brand ambassadors. They can convince others to try your products because they already have trust and good experiences. This brings in new customers without even spending a lot of advertising.

These customers also give positive feedback to friends and family. When they talk positively about your services, it’s like free advertising. And people often trust a friend more than a regular advertisement. This is a huge benefit for any business.

It’s important to value long-term customers. Don’t worry if they don’t buy from you every day. They can add value to you in other ways. Many businesses fail to recognize the power of customer loyalty.
 
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