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Does seminars and lectures with potential clients and customers help a business make sales?

Kross

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I see many business organizations invite their potential clients and customers for lectures. And you see these organizations put in so much into these lectures and seminars.

Does organising lectures and seminars help ab organisation to make more sales?
 
I have seen this seminars and lectures stimulate much sales in the real estate sector and in the tech sector too.
 
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