I think it's still effective to some extent but not as it used to be. The truth of the matter is that not everyone have the time to actually go through these adverts, which is why you have to make your visuals very attractive.
Some buses here are doing it but they are paid by the owner of the business. There are only a very few of them. The LTO will sanction the bus operators.
I have realized that most people that use public type of transportation are the low to middle income earners and that bracket actually makes a good fit for the potentiality as the most targeted audience.
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