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Does the ambience of a business place play a role in customer retention?

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So many people say that it is only the product that matters in business. And that is why many businesses focus more on products and forget to give their customers a special feeling when they come in contact with the premises of the business. So many businesses neglect working on the ambience of their business places. And that alone could retain customers.
 
A good ambience in a business place can make customers more relaxed and comfortable making them to want to come back to patronize the business.
 
Yes the products matters but at the same time, it is also very important as a business owner you treat your customers right. How you treat them can also influence them and even refer others to your business.
 
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